At the moment, Instagram has over a billion users and high user engagement levels. It is estimated that over 80% of the accounts follow a business on Instagram. That explains why marketers are keener to understand how they can utilize this platform for business. These are proven tactics to supercharge your follower growth.
Post Consistently
Many studies have been conducted to check whether there is a correlation between posting frequency and follower growth. Posting regularly has also been found to have an effect on the engagement rate. It was discovered that when you post more, you are likely to get more followers and likes. In fact, profiles that post seven or more times a week are likely to get more likes and even gain more followers as compared to those that post less frequently. Therefore, you should post consistently, as you will see better results.
Try Live Videos
Although Instagram started as a picture-sharing network, over the years, it has grown to be beyond that. It has features such as live videos, stories, and videos that you can create and use them to engage your fans and keep growing your base. As you know, videos are more engaging than images. It is estimated that over 500 million people use Instagram Stories each day.
Use Quality Hashtags
It seems hashtags are more important on Instagram than any other given a social media platform. Having the right hashtags can help promote your image to the targeted audience. It seems that there is no fatigue in using hashtags as it is the case with other social networks. Do you know that you can even follow a hashtag on Instagram? It is a good idea to ensure your posts have hashtags to increase average engagement. Remember, you have a maximum of 30 hashtags per post. Use them well to get maximum engagement.
Share User-Generated Content
You can grow your Instagram following by sharing and embracing user-generated content. In this case, you should take the best of user-generated content from around the web and share it on your account and other platforms. Remember to give credit to the creator. Other than growing your following, using user-generated content helps increase the likelihood of your followers becoming your customers.
Collaborate with Others
One of the best ways of extending your Instagram reach is to collaborate with others through sponsorships and partnerships. In this way, you can provide value to your audience while reaching out to a new one.
