Tag: keyword research

As a lawyer, you know that competition in the legal industry can be fierce. So how do you ensure that potential clients find you online? The answer lies in effective SEO keyword research. Lucky for you, we’ve rounded up some basics of SEO keyword research specifically tailored for lawyers. We’ll explore techniques that will help you identify the right keywords to target, increase your visibility on search engine result pages (SERPs), and ultimately rank higher than your competitors.

Make Use of Google Autocomplete Prediction

Google autocomplete prediction is a free, powerful tool that can help lawyers with their SEO keyword research. This feature predicts what users search for based on popular search queries, making it a valuable resource for finding keywords and phrases to target in your content. To make use of this tool, simply start typing a relevant keyword into the Google search bar and let the prediction do its magic. It will provide you with suggested phrases and questions people commonly search for related to your initial keyword. These suggestions can give you insight into the specific terms potential clients are using when looking for legal services in your practice area.

Focus on the Cases Fitting the Best for Your Law Firm

Your law firm’s expertise and specialties should be the ones you need to focus on rather than trying to compete with all terms in the law industry. It will not only help you successfully attract your target audience but also establish your authority in those specific areas of law. That said, start by taking a close look at the types of cases your firm handles most frequently. Next, consider the specific keywords and phrases potential clients might consider using when searching for legal services related to these practice areas. It’s crucial to strike a balance between targeting highly competitive keywords and long-tail keywords. And, of course, relevance is key.

Pay Extra Attention to Details

It’s not just about finding keywords with high search volume and low competition that matter; it’s also about understanding the intent behind those keywords and tailoring your content accordingly. One important detail to consider is the specificity of your keywords. Instead of targeting broad terms like “personal injury lawyer,” try focusing on more specific long-tail keywords like “car accident lawyer in [city].” These types of keywords are often less competitive and have higher conversion rates because they cater to users who are actively seeking legal assistance in their area. Also, let’s not forget how user search intent can do wonders for your keyword usage later on.

Leverage Local SEO

By targeting specific geographic areas, you can optimize your online presence and attract potential clients on the hunt for legal help in your area. So, ensure that your website includes location-specific keywords. This could include the name of your city or region, as well as other relevant terms related to your practice area. For example, if you specialize in personal injury law in Los Angeles, incorporating phrases like “Los Angeles personal injury lawyer” or “injury attorney LA” can help improve your visibility for local searches. Aside from that, don’t overlook your Google My Business opportunity. Claim and optimize it as it allows you to provide detailed information about your law firm, such as address, phone number, hours of operation, and even client reviews.…